I’m Ruth. I’m a Londoner, a mum, and someone who has never been very good at sitting still.
I spent ten years building a street food business from a market stall into a multi-site operation. When I wound it up I did what any sensible person does — I bought a flat in Bristol with a six-month-old on my hip, furnished it from eBay listings across London, Portsmouth, Hove and Bristol (friends in Bristol kindly helped lug it all up two flights of communal stairs), and rented it out.
Then I got restless again.
In 2024 I started dreaming about Spain. Not vaguely — obsessively. Podcasts, financial papers, Instagram reels, late night Google searches. Everything was pointing the same direction. By September 2025 I’d completed on a four-bedroom flat in the Alicante region — setting up a Spanish company, navigating the NIE process, managing a full refurbishment remotely, and finding my first tenant. I did most of it from London, with my toddler in tow, in a language I’m still clawing back from my childhood.
My mother was Colombian. I grew up partly in Bogotá before we moved to London when I was eight. The Spanish faded — sensible advice at the time, apparently. Since my son was born I’ve been reclaiming it. Spain felt like the place to finish that project.
This site is everything I learned along the way. The real costs. The things that nearly went wrong. The people who helped. The decisions I’d make differently.
I’m not a property expert or a financial adviser. I’m someone who recently went through this whole process and came out the other side — and when I was in the middle of it, I couldn’t find the honest version of this story anywhere.
Ruth x